What SMEs really expect from banks today and why context is more important than the next product
The expectations of small and medium-sized enterprises (SMEs) are shifting: from product portfolios to real contextual relevance in day-to-day business.
In his latest blog post, Simon Dummel, Research Associate & PhD Candidate at the Business Engineering Institute St. Gallen, explains:
– Why payment services are essential but underutilised
– How advisory must evolve into contextual, ongoing processes
– Why contextualisation is a key capability for future banking
– The positioning potential for banks as service partners in the SME segment