Digital Customer Proximity: How Collaboration Increases Customer Benefit
How can banks expand their relevance in customers’ daily lives? How can banks redefine their role in their customers’ everyday lives? In our latest blog post, we use selected examples to show how institutions are creating real added value across connected living environments through innovative services – from mobility budgets and ETF-based rental deposits to health incentives through interest rate models. The article by Dr. Stefanie Auge-Dickhut explores:
• how Customer Centricity is enabled through positioning of financial serivces in netwerks,
• the growing importance of Embedded Finance and Platform Banking,
• and why financial services are becoming part of connected, everyday experiences.
Based on an extract form over 80+ international use cases, the article offers tangible inspiration for financial players aiming to drive relevance through innovation.
